Banking on Juried Shows for Selling Your Crafts
Juried shows can be really
profitable when it comes to selling your
crafts
- here's an article from Rena Klingenberg explaining
what
they're all about and how to apply.
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Rena is, in our opinion, an authority when it comes to selling crafts successfully, and she's also written the most fantastic and comprehensive ebook called Ultimate Guide To Your Profitable Jewelry Booth.
If you sell your crafts at shows, fairs, and festivals, you can increase your profits by focusing on selling at juried shows. Although juried shows are harder to be accepted into, and the booth fees and other expenses tend to be higher, they are often much more profitable for artists and crafters than the shows that are less expensive and easier to get into.
Some juried shows have strict requirements about how your booth is set up and what you can sell - which, although this can feel limiting, can also help "keep the riff-raff out" and maintain a high quality show.
The appeal of being in juried shows is that they are generally run well, with a good mix of higher caliber vendors, and they tend to attract a larger crowd - often bigger-spending shoppers who like to purchase quality handcrafted items. (Our favorite kind of customers!)
Although a juried show's restrictions and higher fees may be more challenging for the vendors, many artists and crafters find that the more profitable returns make it worth jumping through all the hoops to get accepted and participate.
What Makes a Show "Juried"?
A juried show is one where your acceptance is based on the approval of a "jury" that screens the applications and slides, looking for quality vendors and products.
Some juries consist only of the show promoter and a staff member or two. Others consist of an elaborately selected group of art educators, artists, art patrons, or gallery owners.
The jury usually accepts only a limited number of crafters from each medium to the show, so your crafts (and application package) are competing against those of other artists in your medium.
That's why careful attention to your application and professional-quality slides are vital if you want to get into juried shows - particularly if you're in a relatively crowded medium like jewelry.
Applying for Juried Shows
To apply for a juried show, request an application package from the show promoter. Read everything very carefully before filling anything out, and follow the application requirements to the letter.
Take the time to write an appealing description of your crafts in the appropriate section of the application. This is your chance to sell the show management on what a great addition your work will be to their show. If they allot you five lines but you simply write "prim crafts" you're missing a prime opportunity to promote yourself.
Keep a photocopy of your completed application. It's good to keep a record of what you‚ve submitted to the show management. Also you can refer back to the info you've written on it to make your future applications quicker to fill out.
Along with your application package, send in your jury fee and application fee (sometimes they're combined as one fee, and sometimes they're separate).
If you wind up not being accepted into a juried show, you rarely receive a refund for your jury fee; it's paid to the jury members to compensate them for their time and expertise. You may or may not be refunded for your accompanying show application fee, depending on the show's refund policy. It's important to be aware of the particular show's refund policies before applying, to be sure you know what to expect if you're not accepted.
If you aren't accepted into a juried show the first time you apply, don't lose heart or give up. Just keep working toward making your crafts more unique and well-made, your displays more professional, and your slides truly outstanding.
Apply again the next time the show puts out a call for artists. As your work evolves, you'll have plenty of opportunities to be accepted to future editions of the show.
If you want any of your application materials (such as your slides) returned to you after the jurying process, include a self-addressed, stamped envelope attached to a politely written request to have them sent back to you.
Learn how to find good shows for selling your work, plus hundreds of other success secrets for selling your jewelry and other handcrafts at shows, in Rena Klingenberg's top class ebook: Ultimate Guide To Your Profitable Jewelry Booth